“Until there’s a cure, prevention and protection are the keys to stopping HIV.”
The aim is to spread awareness about HIV/AIDS, which affects many young people all over the world.
H&M and Designers Against AIDS (DAA) launched a collection in February 2008. The idea is to draw attention to HIV/AIDS and increase young people’s awareness of it. “It’s a collection that’s rich in colour, with considerable commitment going into every garment. The artists have created personal prints with a strong sense of style,” says H&M’s head of design Margareta van den Bosch.